Little Miss Kroger

On the side of an old Kroger in Little Rock is this very retro tile mosaic, showing the visage of the store mascot "Little Miss Kroger." Both the building and the mascot all probably date back to the 1950s.



I attempted to so some research on the old mascot but wasn't able to find much information. Most of the searches just showed stories about the Kroger corporation, or revealed Kroger coupons for Swiss Miss hot chocolate. But seeing the old Kroger mascot reminded me of their ad campaign from the 1980s, which I must have watched hundreds of times as it ran in the commercial breaks between The A*Team or Alf. The ads featured women wearing costumes that looked like scissors, and they danced across the screen and occasionally used their scissor legs to cut prices (I can only imagine the amount of drugs consumed in the Mad Men-stlye ad agency that dreamed up these ads). The combo of music and costumes in the ads are so 1980s that I'm amazed one of the scissor ladies didn't make a cameo in Ready Player One.